The objective of this project was to design two vibrant and captivating landing pages for distinct cities. I personally focused on integrating illustrative elements to elevate user interest and interaction. Through iterative design processes, the aim was to deliver dynamic and engaging web experiences that highlight the unique charm of each city (Buffalo, NY and Charlotte, NC).
For the Buffalo landing page, inspiration stemmed from the city's rich architectural heritage. I used an illustrative style infused with elements of realism, the design incorporates color-blocking patterns to intricately depict iconic structures.
For the Charlotte landing page, I adopted a playful and colorful illustration approach. Each house and building within the design represents a distinctive neighborhood of Charlotte. The landing page visually encapsulates the diversity and charm of the city's neighborhoods, aiming to evoke a sense of exploration and discovery.
