This project was completed for NewRetirement, a financial wellness and retirement planning tool. The prompt was to broaden NewRetirement’s younger audience while staying true to its core brand and values.
Project Plan Ahead is completed in 4 steps:
Its structure is authentic, fresh, and memorable. The campaign connects college students to a digital service that will truly help them and fills NewRetirement’s younger audience gap.
View the animated ad that users will see after scanning the QR code:
